Fika Spice | Fika Pause News Release: 5/12/2026
FOR IMMEDIATE RELEASE
Fika Spice LLC
Expands Wholesale Program and Announces
Fika Pause
Is Now Free for Everyone
Shell Lake, Wisconsin — May 12, 2026 — Fika Spice LLC, the family-owned Wisconsin company behind Fika Spice™, is expanding its wholesale offerings to coffee shops, boutiques, specialty food stores, gift shops, and wellness businesses across the United States.
At the same time, founders John and Holly Ellenson are announcing that Fika Pause, their new Swedish-inspired daily wellbeing platform, is now completely free for everyone to use.
A Better Way to Elevate Coffee
Inspired by the Swedish tradition of fika — a daily pause to slow down and savor the moment — Fika Spice™ is a signature blend of nine antioxidant-rich spices crafted to make coffee richer, warmer, and more satisfying.
Crafted with Ceylon cinnamon, cocoa, Madagascar vanilla bean powder, ginger, nutmeg, turmeric, cardamom, cayenne, and clove, Fika Spice adds warm, rich flavor to coffee and everyday foods—without syrups, artificial flavors, or unnecessary additives. Delicious and simple to use, each sprinkle delivers a broad array of naturally occurring antioxidant compounds from nine thoughtfully selected spices. A delicious and easy way to start each day with antioxidants.
The company also offers Maple Sugar Fika Spice™, a cozy variation featuring maple sugar sourced from Wisconsin producers.
Wholesale Opportunities for Retailers
Retailers can now purchase Fika Spice products at wholesale pricing designed to provide healthy margins and strong repeat sales.
Wholesale Details
- Wholesale price: $7.20 per bottle
- Suggested retail price: $12.00–$15.00 per bottle
- Case pack: 8 bottles
- Available in: FikaSpice™ Maple Sugar Fika Spice™
Ideal retail partners include:
- Coffee shops
- Bakeries
- Gift shops
- Scandinavian stores
- Wellness centers
- Boutiques
- Bed & breakfasts
Businesses that carry Fika Spice are also eligible for a complimentary listing on the Fika Pause map and directory, where they can be recognized as places that support wellbeing and meaningful daily rituals.
Fika Pause Is Free for Everyone
Fika Pause is a simple daily practice inspired by fika. Participants complete small challenges focused on six areas of wellbeing:
- Connection
- Presence
- Reflection
- Community
- Hospitality
- Nature
Users earn points, build streaks, and unlock rewards from participating local businesses.
“Fika Pause was created to help people slow down, connect, and rediscover joy in everyday life,” said John Ellenson, co-founder with wife Holly of Fika Spice and creator of Fika Pause. “We believe everyone should have access to tools that support wellbeing, so we made it free for all participants.”
Supporters, Partners, and Sponsors Welcome
While participation is free, businesses and organizations can support the growth of Fika Pause by joining as complimentary partners or supporters. A Presenting Sponsor opportunity is also available for organizations that want to help bring the platform to more communities.
About Fika Spice LLC
Founded by John and Holly Ellenson in Shell Lake, Wisconsin, Fika Spice LLC is a family-owned company inspired by the Scandinavian tradition of fika. The company creates premium spice blends and wellbeing experiences that help people slow down, savor the moment, and connect with what matters most.
Learn More
Media Contact
John Ellenson
Founder, Fika Spice LLC
fikaspice@gmail.com
(715) 497-9575
Take a Fika Pause. Watch joy grow
Fika Spice— The Spice for Coffee
Fika Spice
-
John Ellenson Co-founder
- May 12, 2026
- (715) 497-9575
- Send Email
