Midwest Association of Independent Inns Aspiring Innkeeper Seminar

Aspiring Innkeeper Seminar Agenda

A faculty of experienced innkeepers and industry professionals will present during the aspiring innkeeper seminar:

• Be A Part Of Something Bigger – No One Can Do It Alone, National/Regional/State Association -What & Why Important
• Getting Started In the B&B Business – Licensing, Insurance, Inspections, Airbnb, Zoning, Conditional Use Permits, Other
• Innkeeping – It’s A Business
• Know Your P&L and Sample Chart of Accounts plus Other Data Innkeepers Should Track
• Be an Informed Inn-Buyer
• Financing Your Purchase-Options You Need To Know
• A Day In The Life Of An Innkeeper: Hospitality, Customer Service, Burn-Out-You can’t take care of your guests, if you don’t take care of yourself”, personal space, “typical” day/time chart, etc., policies
• Creating the Breakfast Experience: Breakfast locations, time options, types/set-up, preparation time, presentation, plate garnish, coffee/tea stations, food trends, food waste management, food purchases-retail vs wholesale/other, recipes, dietary restrictions/food allergies/special diets, seasonal, local, farm-to-table, food trends

Marketing:

• Website, Reservation Systems, OTA’s, Book Direct, Pricing/Yield Management, Advertising/P.R., Photography, Google, Social Media, B&B trends, Space/Decor, Other
• How To Drive More Income-Experiences, Packages, Gift Shop, Weddings, Restaurant, Liquor sell (license)
• Q&A time throughout seminar
• AIS Certificate of Completion

After the topics, a Q&A session takes place. You’ll discover there’s more than one way to do it the right way! Topics can include amenity suppliers, first year experiences, events, where to market, policies, ‘green innkeeping’, combining outside jobs with innkeeping, etc.

Note #1: You’ll receive a full refund if it is necessary for you to cancel by letting us know 1 week prior to the seminar. 50% will be refunded if less than 1 week and no shows will be charged the entire amount.

Note #2: If you are trying to register less than 7 days prior to the seminar, phone the MWInns office to check availability.

Midwest Association of Independent Inns
206 Jefferson Street, Waupaca, WI 54981
Phone: 715-942-8180 ~ E-mail: info@mwinns.com
We will confirm your registration and include directions to the seminar site.